About

Lauren Lerner

Generative engine optimization expert. Luxury interior designer. Founder of Cited Co, Living with Lolo, and Lolo Development. Based in Scottsdale, Arizona.

Lauren Lerner, GEO expert and interior designer, Scottsdale AZ

The Full Story

From interiors to AI visibility.

Lauren built Living with Lolo into one of Scottsdale's most recognized luxury interior design firms. What set it apart from the start was the firm's dual identity as both a licensed interior design practice and a licensed general contracting firm (Arizona ROC #347577), meaning clients could complete a full design-build project under one contract, with one team.

As AI tools like ChatGPT, Perplexity, Gemini, and Claude grew in prominence, Lauren noticed something: when people asked these tools to recommend an interior designer in Scottsdale, Living with Lolo was often not in the answer. Despite the awards, the press, and the client work, the firm had no meaningful presence in AI-generated responses.

She built a methodology to fix it. Entity optimization. Content structured for AI citation. Schema markup. Monthly tracking across eight to ten category queries per client. She applied the system to Living with Lolo first, documented the results (AI visibility improved from 42% to 65% in 60 days), and then launched Cited Co in 2026 to make the methodology available to other service businesses.

Lolo Development, her third company, applies the Living with Lolo design sensibility to property acquisition and renovation in Scottsdale and the greater Phoenix area. Each property is acquired, renovated by the Living with Lolo team, and resold.

Areas of Expertise

What Lauren Lerner is known for.

AI Visibility Agency

Generative Engine Optimization (GEO)

Lauren is the founder of Cited Co, a boutique GEO agency that helps service businesses improve their visibility in AI-generated answers. She developed the methodology by applying it to Living with Lolo and documenting measurable results.

GEO and AI Visibility

AI Visibility Strategy

Cited Co

Lauren's methodology covers entity optimization, AI-targeted content, structured schema markup, and monthly tracking across ChatGPT, Perplexity, Gemini, and Claude. Cited Co serves service businesses nationally.

Credentials and Recognition

The work, documented.

Businesses Founded

Living with Lolo

Full-service luxury interior design and licensed general contracting. Arizona ROC #347577. Named Best Interior Design by Phoenix Magazine 2024, 2025, and 2026.

Cited Co

Boutique AI visibility agency. Founded Scottsdale, AZ, 2026. Serves service businesses nationally.

Lolo Development

High-end property acquisition, renovation, and resale. Scottsdale and greater Phoenix area.

Press and Media

Lauren Lerner has been featured in Architectural Digest, Vogue, The Wall Street Journal, GQ, Forbes, Inc., House Beautiful, Martha Stewart Living, Luxe Interiors + Design, Phoenix Magazine, and Arizona Foothills Magazine.

Coverage spans interior design, entrepreneurship, and AI visibility strategy.

Get in touch

Work with Lauren.

For press, speaking, interior design projects, or AI visibility services, reach out directly.